Word in the water ( and on the street ) is that Noa Deane's part in Cluster is pretty f#cking sick. One thing that stands out is that Noa's approach for the film was something very new fro surfing. He put life on the line trying to pull shit. And while it led to one of the sickest surf sections released in a long time, his attitude during filming produces some of the rawest, most progressive, fun and energetic surfing in a part we've ever seen. Groms are losing their minds over the new messiah, they stop, they stare they wanna flare just like Noa. His influence is being seen over product & surfbaords helping bringing strength to the R dot in all aspects.
'THE LIVES OF OUR KIND'
Josh Kerr is becoming a super hero amongst mere mortals. His surfing covers all aspects from some of the most technical ariels to grinding himself thru monster barrels making spots like Chopes & Pipe look fun and with renowned rail game is the icing on the cake. His mindset on the WSL never falters; if he needs a big score he can reach into his bags of tricks and combo his opposition in the time it takes them to paddle back out. Josh is a solid contender, whether he wants a title or not its up to him but we think he'd rather go for tens or zeroes than sit in the middle of the road of mediocrity.
'THE LIVES OF OUR KIND'
Riding on the success from Fall & Spring, Rusty is introducing an all-new update to the Metal Aloha Capsule.
The fresh direction, combining creative from Heavy Metal and the Hawaiian Aloha Spirit has created a unique look and story making the Metal Aloha boardshort series Rusty’s best seller.
Our surf culture’s existence is the essence of juxtapositions, with a party all night and surf all day attitude. To surf the gnarliest death defying waves you can, with a smile. Surfers want to be the rockstars & rockstars want to be surfers. It’s these opposites that attract and make surfing so unique.
With a huge marketing campaign and athlete endorsement backing the Metal Aloha campaign, the boardshorts are as strong on the shop floor as they are in the barrel. These days all boardies stretch. That’s a given, but not everyone can provide a tech short that looks this deadly. The Metal Aloha boardshorts are on light weight, quick drying and chafe resistant 4 way “X-Flex” stretch combining performance and style.
Think Jack Johnson on the beach water lapping at his feet sining Sepultura’s Arise, think hula girls dancing to Metallica’s Kill Em All album or Pantera sining “Somewhere Over The Rainbow” with a ukulele...Now that’s Metal Aloha.
Metal Aloha is going to make some Fu#kin noise, politely.
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