To become a Worldwide leading brand in the motorsport and cycle riding accessories market through empowering the AXO brand and through acquisition of authoritative and complementary brands.

To develop, manufacture and distribute apparel, footwear and accessories for motorsport and cycle riding, for every level of riding skills: from beginner to champion. To help riders achieve and go beyond their limits in sports, thus better defining who they are as persons and enrich their lives and well being through the activity of those sports.

• Financial wisdom: financials are the indicator of our current activity, the mirror of our past activity and the premises to our future.
• People: shareholders, employees, business partners, stakeholders and athletes associated with AXO are one team, leading our company. They all benefit from the enthusiasm of working for AXO and simultaneously they are the ones bringing enthusiasm into the company.
• Sport: sport is not just our business: it is part of our lives helping us actively understand our business and increasing our well being.
• Innovation: innovation is to be developed in every aspect of our business: products, services and all of our activities.